Support an ethical supply chain.
Eighty per cent of Canadian media spending goes to foreign players (Google, Meta, Twitter, Amazon) — the aggressive decline in advertising dollars disappearing from local Canadian media to support foreign players has taken its toll.
“This has made it increasingly difficult for us to produce the reliable, quality news and opinion that is so critical in defending democracy and informing our communities” — Jordan Bitove, owner of Torstar and publisher of Toronto Star
In absence of media investment from advertisers, Canadian-owned and -operated news organizations are not able to invest in coverage of local and national news — news that’s not only important to people in our communities, but also, ironically, to the tech giants who use our stories to appeal to their audiences.
Real journalism costs money. Technology is not going to break a story, or uncover a hidden truth, or give local context on a national situation. And it’s not so great at separating facts from misinformation or disinformation. Support an ethical media supply chain by advertising with us today.
Ads that appear in news are perceived as having more valuable information; trustworthy compared to appearing in non-news; all news drives brand impact, regardless if news is “good.”
The news sources the ad is run on matter more than the news content itself, and people are much less likely to think brands endorse content on news websites.
The reliability of the news source has more of an impact on ad effectiveness than the news content itself.
“Directing more ad spend to local media can be the most meaningful social cause in Canada. It connects all the big issues we care so much about—the environment, our society, and democracy”
More ways to support as a business:
Keep your employees informed with trusted news, interviews and more — all at the tips of their fingers. The benefits don’t end there. According to a 2020 Vividata Study, Canadian news consumers are more engaged employees and feel a stronger sense of belonging. In fact, an informed employee is:
- less likely to rely on guesswork or assumptions, leading to improved decision-making and problem-solving outcomes.
- more likely to stay updated with industry trends, best practices, and technological advancements, enabling them to adopt new tools and methods that boost productivity.
- more likely to engage in continuous learning. They actively seek out new information, attend training programs, and stay updated.
Employers can gift employees with a news subscription as a valuable part of their compensation package. Contact us today for details and pricing.
Request more informationEmployee Subscriptions
Keep your employees informed with trusted news, interviews and more — all at the tips of their fingers. The benefits don’t end there. According to a 2020 Vividata Study, Canadian news consumers are more engaged employees and feel a stronger sense of belonging. In fact, an informed employee is:
- less likely to rely on guesswork or assumptions, leading to improved decision-making and problem-solving outcomes.
- more likely to stay updated with industry trends, best practices, and technological advancements, enabling them to adopt new tools and methods that boost productivity.
- more likely to engage in continuous learning. They actively seek out new information, attend training programs, and stay updated.
Employers can gift employees with a news subscription as a valuable part of their compensation package. Contact us today for details and pricing.
Request more information| Diversity, Equity, and Access to Information Programs Foster diversity and contribute to a more equitable and inclusive society by sponsoring a BIPOC program. Businesses have the opportunity to provide local news and information to underserved communities who do not see credible media regularly or cannot access media products and services due to cost. This group also includes refugees, newcomers and Indigenous groups. | Newspapers In Education (NIE) Program Ensure media literacy continues for future generations by sponsoring our NIE program. Provide digital subscriptions to post-secondary institutions and school libraries to help young readers access reliable, factual information. Our Creative Kids project encourages student creativity by inviting them to design ads for our publications. Consider sponsoring this or other special projects to empower students and elevate the educational experience. |
| Request more information | Request more information |
Sponsorship Programs
| Diversity, Equity, and Access to Information Programs Foster diversity and contribute to a more equitable and inclusive society by sponsoring a BIPOC program. Businesses have the opportunity to provide local news and information to underserved communities who do not see credible media regularly or cannot access media products and services due to cost. This group also includes refugees, newcomers and Indigenous groups. | Newspapers In Education (NIE) Program Ensure media literacy continues for future generations by sponsoring our NIE program. Provide digital subscriptions to post-secondary institutions and school libraries to help young readers access reliable, factual information. Our Creative Kids project encourages student creativity by inviting them to design ads for our publications. Consider sponsoring this or other special projects to empower students and elevate the educational experience. |
| Request more information | Request more information |
Diversity, Equity, and Access to Information Programs
Foster diversity and contribute to a more equitable and inclusive society by sponsoring a BIPOC program.
Businesses have the opportunity to provide local news and information to underserved communities who do not see credible media regularly or cannot access media products and services due to cost. This group also includes refugees, newcomers and Indigenous groups.
Newspapers In Education (NIE) Program
Ensure media literacy continues for future generations by sponsoring our NIE program. Provide digital subscriptions to post-secondary institutions and school libraries to help young readers access reliable, factual information.
Our Creative Kids project encourages student creativity by inviting them to design ads for our publications. Consider sponsoring this or other special projects to empower students and elevate the educational experience.
Sponsorship Programs
Diversity, Equity, and Access to Information Programs
Foster diversity and contribute to a more equitable and inclusive society by sponsoring a BIPOC program.
Businesses have the opportunity to provide local news and information to underserved communities who do not see credible media regularly or cannot access media products and services due to cost. This group also includes refugees, newcomers and Indigenous groups.
Newspapers In Education (NIE) Program
Ensure media literacy continues for future generations by sponsoring our NIE program. Provide digital subscriptions to post-secondary institutions and school libraries to help young readers access reliable, factual information.
Our Creative Kids project encourages student creativity by inviting them to design ads for our publications. Consider sponsoring this or other special projects to empower students and elevate the educational experience.
Philanthropy can preserve the heartbeat of our community. Every subscription, advertisement, or contribution helps ensure the continuation of reliable news coverage, investigative reporting, and insightful storytelling.
Join us in strengthening the foundation of informed citizenship, because a vibrant local newspaper is the backbone of an engaged and thriving community. Make a contribution today.
Request more informationPhilanthropy
Philanthropy can preserve the heartbeat of our community. Every subscription, advertisement, or contribution helps ensure the continuation of reliable news coverage, investigative reporting, and insightful storytelling.
Join us in strengthening the foundation of informed citizenship, because a vibrant local newspaper is the backbone of an engaged and thriving community. Make a contribution today.
Philanthropy
Philanthropy can preserve the heartbeat of our community. Every subscription, advertisement, or contribution helps ensure the continuation of reliable news coverage, investigative reporting, and insightful storytelling.
Join us in strengthening the foundation of informed citizenship, because a vibrant local newspaper is the backbone of an engaged and thriving community. Make a contribution today.